WHY BUSINESSES IN MALAYSIA KEEP ASKING YOU TO JOIN THEIR LOYALTY CLUB? SMART STRATEGY OR JUST ANOTHER GIMMICK?

Nowadays, every time you go shopping, makan at a restaurant, or even book a hotel, sure got one question they will ask you—"Want to join our loyalty club ah?" Whether it’s a supermarket, fashion store, online platform, or even a bubble tea shop, everyone is pushing their loyalty program. Some offer points, cashback, discounts, or even free gift